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Welcome to the Neighborhood: EB and Co.

New to 63rd Street – Brookside Real Estate Company wants to welcome EB and Co.!

The perfect addition to Brookside, EB and Co. owner, Emily Bordner, has a mission to, “celebrate all the ways accessories empower confidence and inspire individuality.” We recently spoke with Emily to learn more about her new business and why she chose to open in our favorite neighborhood – Brookside!

Tell us a little bit about your background: Are you from Kansas City? What made you decide to open your own shop?

I grew up in Lee’s Summit, but have lived in the KC area most of my life. I’ve been in business for seven years working with different local retailers. Then I had my first personal location as a booth in the Made in KC Marketplace on the Plaza. We’ve been there for just over a year. I have loved having a space there and after getting a taste of that, I knew I had to save up to open a store of my very own. It just felt like that was the next natural progression.

Emily Bordner

Do you design/create your own jewelry pieces? If so, do any of the pieces have a story behind them? 

It’s really a combination. I’ve designed some of the jewelry myself in addition to wholesale many pieces. I’m most proud of the collaborative pieces, which I design with local bloggers and have handmade in Los Angeles. The bloggers and I sit down and think about what’s missing or lacking in the market right then.

Our Shelby pieces were fun. We were trying to come up with something dainty with minimal sparkle that works great for the office or if you’re looking to hit a happy hour. They’ve been our best-selling pieces of jewelry so far! I also design all of the the leather goods, which are all currently manufactured in Kansas City. 

What can customers expect when they shop at EB and Co.? 

We want people to have a chill experience in a modern but welcoming environment. We want people to not feel pressured and take the time to try things on as much as they want. We were able to capture this relaxed and fresh feeling with our hand painted mural, a space to have an Instagram moment and tons of approachable stylish pieces. We aim to have a range of options. We have classic, trendy and multigenerational pieces. We also offer complimentary gift-wrapping which people seem to really like.

Why did you decide to open your shop in Brookside?

I have always loved Brookside and spent a great deal of time there in college when I worked at Bella Napoli, which was such a rewarding experience. Supporting local businesses is a real matter of pride in Brookside. It’s just a fun, exciting place to be. When the space became available, I just had to move on the opportunity to be part of this great community.

What’s your favorite thing about having your shop located in this area? 

I love being among so many long-term shops that span generations from Design in the City to World’s Window to Brookside Toy and Science. As the new kid on the block I have so many wise mentors for neighbors to learn from.

Next time you’re in the neighborhood, be sure to stop by Emily Bordner’s new shop and see for yourself why we love EB & Co.! While you’re here, pay a visit to your friends at Brookside Real Estate Company located at 9 W 63rd St – when the flag is up, we’re open!

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Discover Ellen’s Favorite Spots in Brookside

A Few of Ellen’s Favorite Local Brookside Haunts

Ellen Zetmeir doesn’t just live and work in Brookside – she’s the go-to-gal with all of the little tips and tricks of navigating the Brookside/Waldo area like a true local! Established 100 years ago, Brookside is now home to over 70 shops, restaurants, boutiques and small businesses. We recently spent the day with Ellen exploring the heart of Kansas City and got up close and personal with 4 of her favorite local haunts in Brookside.

Bella Napoli

Family-owned from the beginning, Jake Imperiale opened Bella Napoli almost 20 years ago with a dream to offer an ambiance of a true Italian ristorante. Serving only traditional Italian family recipes with market items for purchase imported directly from Italy, Bella Napoli is Brookside’s very own corner of Italy. From the moment you walk through the door, you’re treated like family! Bella Napoli’s friendly and personable staff always greets Ellen with her favorite Pellegrino at her preferred table. “Sitting in Bella Napoli, eating traditional Italian pizza, is the perfect evening get-away to Florence – all from the comfort of your own neighborhood,” says Ellen. If you’ve yet to try Bella Napoli stop in and see for yourself why it’s Ellen’s Brookside go-to!

Fiddly Fig

If you ask Ellen where her favorite florist in the city is, she’ll always say, “the Fiddly Fig is the most phenomenal florist in the world.” Another locally owned neighborhood gem in Brookside, the Fiddly Fig offers only the highest quality floral arrangements. The longtime florists have great style, work with unique flowers and will custom arrange a bouquet to meet your specifications for any and every occasion. Not only does Fiddly Fig offer the most beautiful floral arrangements in Kansas City, but it also is home to one of the best gift shops in the area! With fall flowers in full swing, stop in Fiddly Fig and check out their exceptional floral arrangements, décor and one-of-a-kind gifts for every occasion.

Brookside 66

With crisper mornings in the air and colder weather just around the corner, one of Ellen’s neighborhood staples will take you back in time to a more carefree day in Brookside. The locally owned Brookside 66 on the corner of 63rd and Main is one of few remaining full-service gas stations – and Ellen’s go-to. “There’s nothing nicer than stopping by the Phillips Gas Station in the winter for gas and not even having to get out of your warm car, you just feel very cared for,” says Ellen. “As a single woman, I always feel safe and never like I’ve been taken advantage of. This isn’t always the case with other car shops,” Ellen continued. Even if it’s just a quick stop for the coldest Diet Pepsi around – Ellen always supports shopping local. Stop by the Phillips Gas Station at 63rd and Main and see for yourself why it’s the best in Kansas City.

A Store Named “Stuff”

A Store Named “Stuff,” located right here in the heart of Brookside, is home to some of the best unique gifts in Kansas City! This Brookside treasure is owned by two sisters who are very supportive of local non-for-profits and organizations that give back to the community. One of the “Stuff” sisters also also happens to be a Girls Scout – just like Ellen! This, of course, is right up Ellen’s alley as it’s, “A fabulous organization to help give back to the community and raise up powerful women in business.” Hosting frequent shopping nights to help fundraise for great causes benefitting Kansas City, Ellen can’t get enough of A Store Named “Stuff.” Not only does Ellen love how the “Stuff” sisters give back to the city, but they also offer the best Christmas ornaments in the city. Stop by A Store Named “Stuff” for Christmas décor that will set your home apart from the rest!

Take a stroll, enjoy the beautiful fall weather and check out Ellen’s go-to Brookside haunts for yourself! While you’re in the neighborhood, stop by 9 West 63rd St – the home of Brookside Real Estate Company – and visit Ellen in her storefront office today!